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Friday, September 28, 2007
MTV IS EVERYWHERE
Viacom and the Arab Media group are planning to launch MTV Arabia on November 16. The network will launch the channel with imported MTV shows, as well as new locally produced show. Executives at the network said about a third of the programming will feature local musicians, including homegrown Hip-Hop music. AMG has been running advertisements encouraging local rappers to send in their demos. "We're not just looking at MTV Arabia as another TV station," AMG chief exec Abdullatif Al-Sayegh told Variety. "The channel will be a platform for the Arab youth. Eventually they will decide the programming of the channel. It won't just be the head of programming deciding what goes on air." The network will premiere November 16 during an all-star bash in Dubai.
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