Monday, November 26, 2007


Roland Pembertom (aka Rollie) says he "wanted to make music that afterparty babies are created to" and the Afterparty Babies experience takes shape from this premise. Afterparty Babies is an explosion of ideas, feelings and musical genius fuelled by Mr. Weapon's experiences over the last few years as a writer, producer, touring artist and club DJ.

In the course from his debut album Breaking Kayfabe to his sophomore record, 21-year-old Roland Pemberton has come of age. While most youths were struggling to focus on a sneaker brand for more than a week; the young (and underage) Pemberton would slip into clubs to play shows with Spank Rock, Lady Sovereign, Jurassic 5, TTC, New Pornographers, Final Fantasy, and De La Soul. He rocked guest performances with The Klaxons, Hot Chip and Islands; he remixed Lady Sovereign, Kid Sister, Disco D, Busdriver, Rick Ross/Simian Mobile Disco; he's been featured on tracks with Buck 65 and Anti MC. He inked deals with legendary labels, Epitaph USA and Big Dada for the UK and Europe; all before he was barely legal.

Pemberton's explosive debut, Breaking Kayfabe was an impossibly accomplished hip-hop album stacked with clever writing and impressive rhymes, paired with the electro-tones of UK grime and West Coast hip-hop. The album yielded instant praise and notoriety, culminating in nominations from the Polaris Music Prize (modeled after the Mercury Prize), the Canadian Indie Awards and "Best Rap Album of 2006" at the Plug Independent Music Awards, and won the CBC Radio 3's Bucky Award. Cadence Weapon and Breaking Kayfabe garnered fans from, Urb Magazine, XLR8R, CMJ, Q Magazine, Uncut, Drowned In Sound to name only a few.

Pemberton is back and he is firmly establishing his legacy as a pioneer in a passionate crusade to push the rap and electronic music envelope. His new offering, a 14 track, 58 minute dance rap party epic is dedicated to 'all the accidents out there' as a testimony to Rollie Pemberton's first influence, his father, Teddy Pemberton. A native of Brooklyn, NY, Mr. Pemberton created The Black Sound Experience radio show on the University of Alberta's CSJR station in 1980, and is credited for introducing hip-hop to Rollie's hometown of Edmonton, the capital city of Alberta.

Following in his father's ground-breaking footsteps, Rollie discovered that he wanted to rap at the tender age of 13. His mother had other plans; she wanted him to pursue a career in journalism, so he attended journalism school in Virginia. Finding the insular environment stifling, the burgeoning rapper quickly decided to ditch the books in pursuit of his goal, and still, by 18, Rollie had established a name for himself as a tough music critic, writing for the Brooklyn-based Stylus webzine and the influential Pitchfork Media.

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